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SEO

Have you ever thought about stopping and starting your SEO efforts for whatever reason? Do you think you can overhaul your site and wish the results will last for at least 6 months? But that’s not how the world of SEO works.

To put it in perspective, PPC is like going through a drive-thru to quench your hunger, and SEO is like spreading the seeds and nurturing the crops before harvesting what you can eat. If you halt harvesting now, you may still have some crops now, but six months later, you’re going to regret losing out.

So when you decide to stop your SEO efforts, you’re not stopping one thing, but instead, many things all at once. Today we’re diving into the effects of withdrawing from each of these SEO strategies.

  1. If You Stop Creating New Pages:

You should always be looking for new ways to organize your website content based on the ways users are searching. Posting new content on your existing pages will only help so much if Google makes a significant change to their algorithm (which they do regularly) or if your competitors begin to be more active online.

  1. If You Don’t Oversee Technical Site Issues:

Without an efficient diagnostic tool, you might not even know that there are technical issues preventing your site from ranking higher in the search results. Even simple fixes can escalate into months or even years’ worth of waiting for Google searches to trust you again.

  1. If You Stop Posting Fresh Content:

Blogging is an essential part of any solid SEO strategy. It lets you provide new content for Google to crawl, which lets the search engine know that you’re relevant and active. Blogging also offers the perfect chance to rank for your target keywords.

  1. If You Stop Overhauling Outdated Pages on Your Website:

While blogging is one of the most effective ways to reliably create fresh content for your site, blog posts will never take the place of the higher-level pages of your site, like the products and services pages. Blogging is an efficient way to seize long-tail question searches, and your product and service pages help rank your shorter keywords.

  1. If You Stop Elevating Your Local Presence:

In some ways, your Google My Business profile is the homepage of your business. It’s the first thing visitors see when they research your business name, so it should represent you and your business well.  If you lose your local presence, you will also lose visibility for all the “near me” searches and have to return to the old unreliable means of being found.

If You Stopped All of This:

It may not be immediate, but SEO is a long game in both directions. While it may take some time to move the needle ahead, it may take a while to return. And when the ball begins rolling in the wrong direction, it’s more difficult to stop.

If this all sounds foreign to you, you can rest assured that Blue Orchid Marketing can help it make sense and help you with all areas of your SEO marketing, as well as other important marketing services, strategies, and tools, all designed to grow your business. These include Reputation ManagementDirect Mail Marketing, and other successful marketing tools.

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