Have you ever stumbled upon a website and ended up reading its many articles and pages? Have you ever googled a specific problem and found yourself on a random business’s blog? Through the power of search engines, a business can provide answers to people who need help, thereby establishing themselves as authorities in their niches.

Now more than ever, businesses are leveraging this opportunity to attract potential leads and convert them into customers. By consistently posting articles that contain relevant information, industry news, and other media, businesses can form a strong digital presence that differentiates themselves from competitors.

At Blue Orchid Marketing, we specialize in this type of blog and content marketing, so in this article, we’ll delve into the benefits of blogging for your company and exactly how we can help you.

Blogging and SEO (Search Engine Optimization)

We know what you’re questioning: “Why would I dedicate my time to a blog that has no audience?”

This is technically true, as most small businesses don’t have large followings or social media clout. However, the question also misses the big picture. While having 50,000 organically grown followers is great, it isn’t necessary for your blogs to be effective. This is because search engines offer plenty of people in the form of website traffic, and they are willing to spend as long as they need on your site.

Now, you may also be thinking: “But there are so many other businesses, so I doubt they’ll find mine.”

While there are many businesses online, most of them aren’t posting written, SEO optimized content on their websites. The more quality blogs you post, the higher you appear on potential customers’ search results in Google.

And if you’re saying: “But I’m a busy owner who can’t write well, let alone “optimize” my writing for search engines.”

Then we recommend consulting with marketing experts who can execute a content strategy custom to your business. We at Blue Orchid Marketing are happy to create high-ranking, SEO optimized content to help you gather leads and turn them into customers.

Become an Authority in Your Field

Imagine this: Someone searching for a “local web designer” comes across your informative blog post comparing different options. If they’re impressed by your expertise, you’ve just gained a potential customer who might convert through your website. While keywords, word count, and formatting help lead to finding your site, it’s the quality of information that gets them to stay on it.

Blog posts also allow you to delve deeper into topics than short social media posts. Offering insightful analysis, practical advice, and answers to FAQs positions your business as a trusting, reliable source.

Interested in learning more about how blogging can help your business? Call us at 203-746-5901! You can also email us at sales@BlueOrchidMarketing.com today to book a consultation to discuss our digital marketing services.