It wasn’t all that long ago that we were talking about how mobile was growing and the impact it would have in changing the marketing landscape. Been there, done that. So what’s the next thing that will revolutionize the marketplace? There’s a good chance it is video.
Even the best video is useless unless it can be found. Here are some tips about how to use video to improve SEO and get your website and your video found.
Keyword labels. Provide more information to search engines to help identify your videos as relevant to search results, just as you would label pictures and graphics. Including keywords used for text SEO in fields used to describe your video (in titles, file names, descriptions, and tags) ensures that the relevance of your video to search results is clear to search engines.
Video transcript. Including a transcript of the audio portion of your video improves its findability and adds further support for its relevance to search requests.
Host your video on YouTube. YouTube is the second-largest search engine in number of search queries. Secondly, YouTube is owned by Google. For small local businesses, exposure on YouTube that triggers secondary actions is great bet. You also don’t risk bogging down your website with slow load times.
Video integration. The presence of video itself affects the most important SEO ranking factor: content. Video is evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests. It is expected that search engines will continue to increase the ranking factor of including video as consumers demand video in search results. So having video on your site will boost page rank.
Video sitemap. While information on your video sitemap might duplicate some of the keyword labels used to identify the video, it is a separate process. Video sitemaps are an extension to the general sitemap of your Web property. Metadata that may be customized include duration, rating, view count, age appropriateness, whether the video may be embedded and other useful information.
Optimize videos for load time. Google considers page performance in its algorithm. Page load time affects user experience, which means it affects SEO. And users turn away from slow sites — 57 percent of mobile users abandon the site after three seconds of waiting, according to Radware.
Backlink from your YouTube video. While shares and links to your YouTube video won’t count as links to your website, you can create two backlinks from YouTube. Create a YouTube channel and insert your web page into your channel profile. Also insert your link in the video description.
Social signals. Getting more people to like or view your video is a positive signal to search engines of the value of your content. This will increase the likelihood of your video being found and driving traffic to your site.
Video will only continue to grow in popularity and accessibility. Consumers like video, use video and remember video. Those are all great components for a successful marketing strategy. It’s also becoming much more affordable and accessible for local businesses. Make sure to use video both for the marketing power it brings and for its increasing importance to your site’s SEO.
We can also assist you with SEO/SEM, Direct Mail, Email Marketing, Website Creation – or any other marketing tools. Just give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.