As a marketing person, you need to stay on top of trends to adjust to the constantly changing marketing landscape. And one component of marketing that […]
When it comes to understanding your audience, gathering data is key. And because there is not one section of data that applies to every business, collecting your personal […]
By definition, branding is a marketing strategy in which a company crafts a design, symbol, or name that is easily recognizable as belonging to a particular […]
While some small business owners think otherwise, research shows that almost 50% of consumers indicate that they consider becoming more dedicated to a brand during their […]