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August 30, 2021
Social media has taken its rightful throne in the marketing world and for many businesses, it’s the key facilitator of brand growth. And when done properly, […]
July 30, 2021
Today, customer service and customer experience (CEx) have become very hot topics, and providing both can help businesses generate loyalty and revenue. Investing time and effort […]
June 29, 2021
Most people equate a company’s brand with its logo. But a brand is so much more than that – it’s the main symbol of an organization’s […]
February 23, 2021
As a marketing person, you need to stay on top of trends to adjust to the constantly changing marketing landscape. And one component of marketing that […]
February 15, 2021
When it comes to understanding your audience, gathering data is key. And because there is not one section of data that applies to every business, collecting your personal […]
December 18, 2020
By definition, branding is a marketing strategy in which a company crafts a design, symbol, or name that is easily recognizable as belonging to a particular […]
June 3, 2020
While some small business owners think otherwise, research shows that almost 50% of consumers indicate that they consider becoming more dedicated to a brand during their […]