Good email marketing can be a delicate balancing act. Too many communications and you run the risk of “spamming” the intended recipient; too few, and your […]
Autoresponders and automation have proven to be effective for email marketers due to their performance in the inbox and ease of use. While there’s a lot […]
When used correctly, personalized marketing can be a very powerful tool, and marketers have been utilizing this strategy for many years. Research shows that personalized email campaigns […]
Drip email marketing campaigns are a group of marketing emails that are automatically sent out when a contact activates a trigger. The trigger could be clicking a […]
If you use drip email campaigns, a very effective and cost-saving marketing tool, how can you touch those without email addresses? Individuals in the above groups such as low-income individuals or the elderly may form a significant part of your practice.
As we continue our series on drip email marketing campaigns, we hope you are enjoying learning about this very effective marketing tool and the benefits your practice can realize.
Market segmentation is the practice of identifying contact groups by common needs. For a legal practice, typical segment groups may be individuals who have been injured in a car accident or those who have been denied Social Security Disability benefits.
In the past few weeks, we’ve give you some practical solutions to start your marketing year off right. Digital marketing techniques like blogging, social media postings […]
If you are not utilizing targeted email campaigns as part of your marketing plan, then you are missing out on a valuable and cost-effective marketing tool. […]
