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May 27, 2020
These are unprecedented times, for sure, and in times of economic uncertainty, like we are facing today, it can be tempting to step back and play […]
May 5, 2020
The coronavirus pandemic has rapidly spread around the world, leaving just about everyone worried about various aspects of their lives. And for small business owners, especially […]
April 7, 2020
If you’re a small business owner, you already know that there are several tools out there to help you stay in touch with the people who […]
February 19, 2020
Although Punxsutawney Phil has predicted an early spring, the weather throughout much of the country is still wet and foggy or snowy and icy. Do you […]
February 5, 2020
Email is a powerful communication tool and is still a major player in the world of digital marketing. There are more than 244 million people in […]
June 20, 2019
Marketing your practice doesn’t take a summer break! It’s essential to keep your name in front of current and prospective patients and clients. So while you […]
March 28, 2019
As we continue our series on drip email marketing campaigns, we hope you are enjoying learning about this very effective marketing tool and the benefits your practice can realize.
March 22, 2019
Market segmentation is the practice of identifying contact groups by common needs. For a legal practice, typical segment groups may be individuals who have been injured in a car accident or those who have been denied Social Security Disability benefits.
March 14, 2019
You may have heard of a drip campaign when researching how to market your practice. Maybe you paused and thought, “Hmmm … drip campaign … what can dripping water have to do with marketing tools?”