February 18, 2016

Tips To Increase the Open Rate for Your E-Newsletter

Are you worried the “open rate,” or percentage of email recipients who actually open your e-newsletter, is too low? It’s important to know your industry’s average […]
December 22, 2015

Enhance Your Contact List with Segmentation

You may think that the most valuable tools in your marketing toolkit are your practice’s website, your marketing software programs or your latest e-brochure. But what […]
November 19, 2015

Don’t Let Your Practice Be Out of Sight, Out of Mind

Do you want to be “top of mind” with your current and potential customers? Or are you going to let your marketing efforts slacken off so […]
November 4, 2015

Relationship Marketing Builds Long-Term Connections with Customers

Companies that value connections with patients and clients invest in relationship marketing. This type of marketing builds long-term relationships with constituents, not just a one-time sale. […]
October 29, 2015

Build Your Practice with Referrals

One of the most cost-effective ways to build your business is through referrals. It’s a tried and true method of increasing your patient or client base. […]
October 27, 2015

Follow the Rule of 7 with Email Drip Campaigns

Are you familiar with “The Rule of 7?” The Rule of 7 holds that a potential customer does not hear or see your marketing message or […]
October 2, 2015

Customer Appreciation – A Little Goes a Long Way

Do you remember the last time you used a doctor’s, attorney’s or other professional’s services for your personal needs? When your treatment was completed or case […]
September 17, 2015

Market your Practice with Engaging Custom e-Newsletters

A monthly e-newsletter is a great way to keep in touch with your patients and clients as well as attract new customers. A newsletter is a […]