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April 23, 2024

Marketing Pain Points: How to Handle 4 Common Complaints

When you buy a sandwich, you don’t really have to wonder where your money is going. Yes, we know that Blue Orchid Marketing is not a […]
April 1, 2024

Decoding Different Generations: A Guide to Digital Marketing Across Ages

Yes, we know, you’ve heard it all before: Boomers are self-indulgent, Gen X is arrogant, Millennials are entitled, Gen Z’s naïve, blah blah blah… Sometimes, it […]
March 11, 2024

Advertorials and Infographics and Eblasts, Oh My!

Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how […]
March 5, 2024

4 Marketing Triumphs to Inspire Future Wins

It’s easy enough to point to flops, but at Blue Orchid Marketing, we know that great success is impossible without assuming a little risk. In a […]
February 26, 2024

Human Beings + Custom Support = Better Marketing

People want things fast these days. At Blue Orchid Marketing, we’ve seen plenty of prospects unhappy with the long wait times and occasional radio silence they […]
February 21, 2024

Hard Won Lessons From 3 Epic Marketing Fails

Stumbles and missteps can slow down even the best of brands, but what can their difficulties teach the rest of us? Quite a bit, actually! Learning […]
December 12, 2023

Targeted Marketing vs. Spam

Online and elsewhere, information bombards us from every corner. Sometimes, we like it, and sometimes, we don’t, but it shouldn’t be hard to tell the difference […]
May 1, 2023
Email

Email Marketing: 5 Mistakes to Avoid!

As a business owner, you probably already know that email marketing is one of the best ways to communicate directly with your audience. You can build […]
December 19, 2022
2023

Ring in a Successful 2023 with These 7 Marketing Resolutions

Because the digital world is ever-changing, your marketing strategy needs some fine-tuning so your business can prosper in 2023. Today we’re sharing 7 digital marketing resolutions […]
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