The best online marketing content, whether a blog, website, social media post or e-newsletter, will have an effective call to action (CTA). A call to action is just what it says – a word or phrase that spurs the reader to take some action. The action is something that you choose so the reader will be persuaded to engage your services.
Here are a few actions that you may ask your readers to do:
The CTA can appear anywhere in your content, although traditionally it has been inserted at the end of the piece.
Don’t Neglect Calls to Action
Isn’t a CTA the whole point of marketing content? Your blog or social media posting may educate or entertain your readers, but in the end you want them to enlist your services or purchase your products.
Content connects you with your customers and creates brand awareness. Design your CTA in line with what you want to achieve with your blog. If you want potential clients and patients to call for an appointment, include your telephone number and a link to the “Contact Us” landing page on your website. If you want readers to attend your informational seminar, make sure you give them a link to the “Sign Up” page.
Use Power Words and Phrases
Begin with a positive, action verb like:
You can also respond to a worry or fear that readers may have:
Include words that create a sense of urgency:
Effective CTA Examples
Ask Us About Our Unique Marketing System
Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!
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To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and web sites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!