Digital Marketing Defined

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Digital Marketing Defined

Are you confused about the term “digital marketing”? Do you associate it with Internet marketing?

The answer: digital marketing is much more than Internet marketing, and it’s vital to understand the distinction. Digital marketing is often defined as “any form of marketing products or services, which involves electronic devices.”

Electronic devices include smartphones, tablets, laptops, and desktop computers. It can also include televisions, radios and digital billboards.

Online and Offline Marketing

Internet marketing, also called “online marketing,” is one component of digital marketing where services or products are promoted over the Internet. There are many different methods to engage current or potential customers via the web, including:

  • Content marketing on websites and blogs
  • Content marketing via e-newsletters, e-brochures and e-books
  • Social media posts
  • Search engine optimization (SEO)
  • Email marketing

Many marketing plans focus a lot of time and energy on online marketing. This can be a combination of internal marketing to your existing contact list and external marketing on the internet to prospects. You may want to consider “offline marketing” as well. Use offline marketing to connect with prospects where they are. Consider for example:

  • Television commercials
  • Radio spots
  • QR codes on print materials
  • Electronic billboards
  • Telemarketing

We Create Digital Marketing Tools for Your Current and Potential Customers

Blue Orchid Marketing offers custom-written marketing communications designed for your internal marketing needs. Our second product offering, practiceXeleration, focuses on external marketing by placing your practice on more than 69 local directories and provides weekly blogs and social media posts to ensure your practice is found on internet searches.

Feel free to call us at 203-746-5901ask for David – to learn about our internal marketing solutions (email drip campaigns, e-books, recall campaigns, e-newsletters and birthday and holiday e-cards) and external marketing solutions from practiceXeleration. You can also send an email to to learn more.