Top 5 Digital Marketing Trends in 2020

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Top 5 Digital Marketing Trends in 2020

digital marketing

Regardless of what industry you’re in or what services or products you offer, digital marketing cannot be ignored. Not that long ago, businesses needed little more than a Facebook page and a website, but today, the digital landscape is progressing so rapidly it can be difficult to keep up. There aren’t too many successful companies that don’t have an online presence.

Today we’re sharing 5 of the biggest digital marketing trends this year.

  1. Chatbots are dominating customer service. Chatbots act as a virtual “concierge,” used to communicate with users to assist them in completing their goals. They interact with humans mostly through the use of text chat windows, but oral interactions are also used. As the system collects more data, the artificial intelligence (AI) understands more about the customers, making it possible to offer service that is constantly changing and improving.
  2. Video is not just an option – it is a necessity. If your business isn’t utilizing video marketing, you need to get on board. Text-based content just can’t compete with the power of video. In a mobile-centric world, people are watching more video than ever before on their various devices.
  3. Good content still matters. Content marketing is still a crucial part of digital marketing, even though there’s an increasing emphasis on distinction in content. While the quality is always going to be vital, there’s now more emphasis on the context and targeting. Google has developed a deeper understanding of online content. Marketers must therefore think carefully about their target demographic and ways they can tailor their content more precisely.
  4. Email is getting more personal. Email is still a major channel of communication, with millions of people using it for a variety of purposes and it continues to be crucial to your business. But email marketing is advancing, and generic emails aren’t as effective as they once were. It is now a combination of personalization and automation that makes email marketing so important.
  5. Omnichannel marketing has become crucial. Omnichannel marketing helps businesses connect with customers on more digital touchpoints to provide a better user experience. When you deliver a seamless, consistent voice and brand message across all available channels, you can generate much better results.

As you can see, things are moving fast in the digital marketing world. This is no time for a business to be still, as the more tech-savvy consumers of today want brands to connect with them in exciting new ways that make the customer journey more enjoyable and easier.

Which of these digital marketing trends can we help you try or improve?

We can help with SEO/SEM, Online Reputation Management, a Blogging ProgramWebsite DevelopmentDirect MailEmail Marketing – or any other marketing tools – give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.

 

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