Direct mail still has relevance in this age of digital marketing. The thought is that if most people are spending their time online, it would make more sense to advertise there. But today we’re sharing some reasons why direct mail is still so relevant in today’s digital world.
The USPS reports that total mail volume has declined by nearly 30% since 2006. That doesn’t mean direct mail is declining. While there are numerous reasons for the decline, the fact that there are fewer pieces of mail in mailboxes is a positive thing for today’s marketers. Less clutter equals more opportunity to stand out and less competition for attention.
Direct mail remains one of the best ways to get your message in front of your prospects. It provides response rates that are much better than even the most successful online advertising. Your business also doesn’t have to compete for valuable attention in a chaotic online world. In addition, direct mail enhances the effectiveness of your other marketing channels by offering extensive customized options to connect with your prospects.
We offer customized marketing elements designed to increase your bottom line. If you need help with SEO/SEM, Online Reputation Management, a Blogging Program, Website Development, Direct Mail, Email Marketing – or any other marketing tools – give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com.