Get Crafty: How to Craft Marketing Blogs that Increase Conversions

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November 11, 2019
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Get Crafty: How to Craft Marketing Blogs that Increase Conversions

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Marketing efforts like blogs, social media posts, e-newsletters and drip email campaigns can educate and entertain; connect with readers; offer discounts and prizes; build brand credibility. But the real goal of each marketing piece is to convert potential customers into actual patients and clients.

Conversion – that’s the name of the game. You want your readers to read your digital marketing content to the end and then be interested enough in your practice to take action with a call or an email.

Blog Posts that Convert

  • Address your audience. Who is your audience? Is it local people with diabetes who urgently need foot care? Parents of teens who are worried about the dangers of distracted driving? Take a look at your various services and identify at least one demographic group to address.
  • Make your headline work hard. Your blog has a 2-3 second chance of being looked at, and a compelling headline will make all the difference.
  • Break up banks of text with headings and subheadings. Readers often scan and breaking up text will help them find what they want. Subheadings should be relevant to the content that follows.
  • Use bullets or numbered lists. Bullets act like mini-headlines and help direct the reader to concise, informative points. They help to highlight your most relevant information. And if your heading contains a number like “Top 5 …,” be sure to number those lists.
  • Include images. One picture speaks a thousand words and attracts the eye much better than text. You can increase engagement with photos, videos, graphics and other images – but keep them applicable to your topic.
  • Think SEO. SEO, or search engine optimization, is important to drive traffic to your website. You can boost your SEO ranking by optimizing your blogs. Be sure to add a proper meta title and description, optimize for focus keyword, use related keyword variation and interlink content.
  • Don’t forget a distinct call-to-action. What do you want your readers to do? Make it clear if you want them to comment, share, make an appointment or follow you on social media – and make the action easy to do with prominent links.

Sound overwhelming? Let our professional writers create original, practice-specific blogs as part of your marketing plan. We can help!

Ask Us About Our Comprehensive Digital Marketing Plan

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for Danny – or send an email to We’ll create a package that’s right for you!