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Guest Blogging Goes Both Ways: 7 Steps to Writing a Guest Blog

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Guest blogging is a great way to increase awareness of your authority as a subject matter expert as well as to promote your practice name. When you write a guest blog, you create content for another firm’s website.

Guest blogging has other benefits including:

  • Bringing traffic back to your website
  • Building relationships with peers in your industry
  • Increasing brand awareness and credibility
  • Bringing fresh perspectives to your readers

Posting guest blogs also boosts your search engine optimization (SEO). Search engines will give you points for fresh and relevant content when they see others linking back to your blog on their websites. Shares, links and comments will also move your site up in Google search results.

But how to get started?

7 Steps to Guest Blogging

  1. Identify partners for whom you can blog. You won’t blog for a direct competitor but think of partners in different industries who may be interested in your content. A podiatrist can write a blog on choosing the right running shoe for a neighborhood shoe store or the importance of stretching for a gym. Law enforcement will be interested in an attorney’s blog on teen distracted driving.
  2. Check your partners’ blogs for activity, conversations with comments and sharing. These will make your writing efforts worthwhile instead of contributing to a static blog.
  3. Make sure that your partners mesh with your firm’s philosophy and ethics.
  4. Don’t advertise! Your host wants quality content to educate readers, not a hard sell job.
  5. Be a good guest and link back to one of your host’s prior blogs that are relevant to your topic.
  6. Increase the popularity of your post by soliciting comments at the end.
  7. By all means, promote your guest blog on your own social media networks.

Yes, It Goes Both Ways!

When you invite guest bloggers to contribute to your own blog, follow the above guidance only in reverse. Make sure that they have a relevant connection to your industry and that they have a respected background or business.

You do not want any content that may have a negative impact on your practice. Always personally review guest blogs before asking your staff to post them.

One final thought – return the favor and invite those firms who have posted your own guest blogs to create one for your practice.

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for Danny – or send an email to We’ll create a package that’s right for you!