How Much Do You Know about Google and SEO?

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How Much Do You Know about Google and SEO?

Google

We use it every day, Google handles more than 63,000 searches per second! 

Google ranks its search engine results via complicated algorithms. One of the most important goals of digital marketing is increasing search engine optimization – SEO, the practice of boosting the quantity and quality of traffic to your website – using organic search engine results.

Fascinating Google Facts

  • Sergey Brin and Larry Page, while Ph.D. candidates at Stanford University, collaborated on a pioneering “web crawler” in 1996. Dubbed “BackRub,” their invention counted and qualified backlinks on what was then called the World Wide Web (www).
  • The name “Google” is a play on words. A “googol” is a mathematical term that is the number one followed by 100 zeros – a very large number!
  • Google’s first office was a rented garage in Menlo Park in the heart of California’s Silicon Valley. The company soon bought the house and outfitted it with candy, snacks, lava lamps and a chef who used to cater to The Grateful Dead.
  • Silicon Valley is full of April Fool’s Day pranks, and Google kept the fun going when it unveiled Gmail on April 1, 2004. Today, more than 1 billion people use Gmail every day.
  • More than 1,000 basket-equipped ‘gBikes’ are available for employees to ride around Google’s Mountain View, CA headquarters named, appropriately, “Googleplex.”
  • The first television use of the verb phrase “to Google” occurred during a 2002 episode of Buffy the Vampire Slayer.
  • The Google organization continues to grow and evolve. With more than 100,000 employees worldwide, including 23,000 in Mountain View, Google is a juggernaut that is ever-expanding with new services like Google Docs, Calendar, cloud storage Drive, Translate, Maps, Earth, Photos, and YouTube. 

Keeping Up with Google Algorithm Changes

Just like the company, the search engine itself is continuously evolving. In addition to almost daily updates and tweaks, Google periodically makes major updates that change the SEO game. Here are just a few:

  • Panda (2011) penalized websites with poor quality content by keeping them out of top search results.
  • Penguin (2012) dropped search results for those sites with spam-like behavior – for example, buying links.
  • Hummingbird (2013) allowed Google to understand complex phrases based on context and also understand synonyms and even user intent.
  • Mobile-first (2015) optimized performance for mobile-friendly websites.
  • RankBrain (2015) proves that AI (artificial intelligence) is here. This update allows Google to tweak the algorithm on its own depending on the keyword.
  • BERT (2019) helps Google better understand natural language by processing words with regard to the other words in a sentence. 

In other words, the Google search engine has advanced to the point that websites must contain outstanding content that matches the user’s search objective.

Is your website optimized for SEO, especially with the latest Google updates? Let an expert assess your website for SEO. Promoting traffic to your website can significantly increase conversions!

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on online marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month…it’s a service you need to stay competitive!

Need a website? Live chat? Adwords? We have the solution!

To learn how our email marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 and ask for Dave, or send an email to sales@blueorchidmarketing.com. We’ll create a package that’s right for you!

(203)746-5901