You pour a lot of time and energy into your digital marketing pieces and your e-newsletter is no exception. But how can you make sure that recipients of these emails actually open and read them?
An e-newsletter is an email communication designed to inform your contacts of the latest news, updates or tips about your practice and your industry. E-newsletters may be distributed weekly, monthly or quarterly and help keep your subscribers connected and informed.
An e-newsletter is different from a blog in that it is directed to a specific group of people. Blogs sit on your website to be enjoyed by anyone. While blogs are usually quick, educational or entertaining hits, e-newsletters can go into your subject material with more depth and help position you as an industry expert.
Marketing hint: Use both blogs and e-newsletters! With different target audiences and topics, you’ll be getting broad digital marketing coverage with excellent and original content.
Whether you already have an e-newsletter that may need revitalizing, or you want to add an e-newsletter to your marketing toolkit, here are some tips to create a document that will intrigue your readers:
Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!
Need a website? Live chat? Adwords? We have the solution!
To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 or send an email to sales@BlueOrchidMarketing.com. We’ll create a package that’s right for you!