The Importance of Communication in Uncertain Times

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The Importance of Communication in Uncertain Times


The coronavirus pandemic has rapidly spread around the world, leaving just about everyone worried about various aspects of their lives. And for small business owners, especially now, it is important to show empathy and to communication to their customers, patients, and employees during these uncertain times.

5 communication tips to stay in touch during times of crisis

  1. Communicate with your customers or patients simply to let them know you care.During these uncertain times, you must let your customers and patients see the human side of you and your business. Hopefully you have already built trusting relationships with them and by just reaching out to them in a heartfelt manner, they will appreciate the thoughtfulness.
  2. Reassure your customers and patients that you are following all local and CDC preventative measures.Keep them informed about your business and what preventative measures you have taken to ensure everyone’s safety. Describe exactly what you are doing and share any important tips you may have.
  3. Be prepared to operate your business a bit differently to meet the changing needs of your customers or patients. For those who get in touch with you to request help with your products and services, it’s important to always be prepared to accommodate them even if you have to do things a little differently.
  4. Keep customers and patients aware of any updates and business changes.As this temporary situation is changing almost daily, it is important to make sure your customers and patients have the most current information regarding your business. You don’t want to flood them with topics that aren’t helpful in today’s situation, but when/if things do change in your business you want to make sure they stay informed and know the best way to get in touch and do business with you.

Personalized customer service is essential

These are just some of the ways small business owners can handle their business and continue to provide authentic, personalized customer service during these uncertain times.

We want you to know that we are in this with you and together we will emerge stronger than before. If you need anything, please don’t hesitate to contact us at 203-746-5901 or send us an email at We have some great ideas for keeping in touch with those you depend on to keep your business healthy.

Stay healthy, stay safe, and stay in good spirits!