Is Your Website Working as Hard as It Should Be?

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Is Your Website Working as Hard as It Should Be?


If you haven’t learned how to optimize your website for both conversions and SEO, your website isn’t working nearly as hard as it should. Conversions and SEO might exist in individual parts of the marketing zone, but they’re inextricably linked together.

If your website is optimized for SEO, you’ll draw more traffic and enjoy more opportunities to convert prospects. In addition, a website optimized for conversions is typically ranked higher by Google.

Today we’re sharing some information regarding why you need to take the time to optimize your website today.

4 Reasons You Need to Optimize Your Website Today

  1. Boost your organic traffic. Today’s average business spends about 1 percent of its total revenue on advertising. But attracting more organic traffic through SEO is free. While you have to pay to create and promote the content, it’s not nearly as expensive as pay-per-click options. Invest your time and, if needed, your money into increasing your organic traffic. It may take a bit more time, but the results last longer and result in more conversions.
  1. Ensure that your website is useful for your particular audience. When you optimize your website for conversions, you focus on leading visitors toward a precise goal. Similar to Google, you want to give your audience exactly what they want. Knowing how to optimize your website for conversions and SEO promotes both of those goals while creating a better relationship between your website and the search engines.
  1. Get the most out of your current traffic. When people visit your website, you don’t want them to look around a little and leave. You want to make a lasting impression so they will return. Knowing how to optimize your website for conversions necessitates an understanding of the user experience. Determine how visitors navigate your site, whether or not they are scrolling down the page, and how often they click on your calls to action.
  2. Push your website to work harder for you. Anyone can build an aesthetically pleasing website, but it’s more difficult to create a website that consistently produces conversions. To make your audience convert at higher rates, you need to closely examine your audience and give them what they want and need. If you’ve conducted the research and directed the data to your site, you can expect a jump in conversion rates.

If you need help with Search Engine Optimization, Website Development – or any other marketing tools – give us a call today.  Blue Orchid Marketing offers customized marketing elements designed to increase your bottom line.

We also focus on online marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.

We have solutions for your marketing needs. Contact us at 203-746-5901 or send us an email: We’ll create a customized package that’s right for you!