A recent report written by Lakshaman Narayan, CEO and cofounder of Unmetric, Inc., sheds light into how pharmaceutical firms are able to use social media in a highly regulated environment.
In a recent interview with Joanna Belbey published in Forbes, Narayan shared his top findings from his report “The 7 Social Media Trends in the Pharmaceutical Industry.” His conclusions are particularly intriguing given the amount of regulations and compliance with the Food and Drug Administration (FDA) to which pharmaceutical brands must adhere.
Pharmaceutical Firms Focus their Social Presence on Four Independent “Silos”
There are 4 “silos” in which the pharmaceutical firms use social media while still complying with regulatory constraints:
The firms appear to make a determined effort not to discuss specific drugs in order to comply with FDA regulations.
Pharmaceutical Social Media Trends
Narayan found 7 trends in how these firms use social media:
In his report summary, Narayan makes predictions that can resonate with businesses of all sizes. Video produces good engagement so increasing those efforts can pay off. Businesses can continue to benefit from social media utilization data in order to concentrate efforts where they can really make a difference. Employing analytics can create more responsive campaigns and content in the future.
Ask Us About Our Unique Marketing Strategies
Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!
Need a web site? Live chat? Adwords? We have the solution!
To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and web sites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!