Making Google Alerts Work for Your Business

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Making Google Alerts Work for Your Business

Too much information, too little time? Are you frustrated because it takes so much time every day to scan online news sites to find the few topics that you are really interested in?

Well, Google has the solution for you, and it’s both user-friendly and free. Google Alerts is a service available to anyone with a Google account like G-mail. Just choose the subjects that you are interested in – for example, plantar fasciitis, California bicycle accidents, physical therapy technology or Social Security Disability – and sit back and watch online news come to you. This feature is flexible too, so you can set the frequency to whatever is convenient for you – “As They Happen” or daily or weekly.

Once your Alerts are set up, you will get email notices when Google’s search engine finds a matching result in a new internet posting.

How Can Google Alerts Help You With Your Practice?

  • Set up Alerts for your practice name, your name and all your principals so you will hear positive or negative reviews and news stories about your business.
  • Alerts can be a rich source of material for your company blogs, e-newsletters and social media
  • Stay up to date on your industry by creating Alerts for “personal injury law” or “Supplemental Security Income” or “foot injury.”
  • Create alerts for your professional organizations such as “APMA” or state bar associations.

It’s a Snap to Set Up Google Alerts

If you have a Google account, the next step is to visit Google’s Create an Alert page and follow the instructions. Choose keywords (Alert topics) and then customize your selection under Options.

Once activated, a Google Alert will continue to send you fresh internet content specific to your topic requests.

One note – Google Alerts need not be business-only. If you want to set up a Google Alert for news about your pick in the World Series, knitting or Quentin Tarantino, feel free – Google will never tell!

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for Danny – or send an email to We’ll create a package that’s right for you!