Market your Practice Name with Birthday and Holiday Greeting E-Cards

Have you ever tried to remember the name of a plumber or an accountant that you haven’t used in a while? Our minds are so packed with information that facts like these often get archived away and they may be difficult to recall.

The key to having individuals turn to your practice when they need services is to keep your business name “top of mind” with frequent and regular communications.

Birthday E-Cards

At Blue Orchid Marketing we help keep your practice top of mind for your customers by offering you many ways to keep in touch with prospective patients or clients, as well as reaching out to active contacts and those who have not been in your office for some time.

One perfect example is email birthday cards. It’s a simple concept in our marketing system:

• We give you a wide selection to design an e-card — you choose the image and message, we do the rest.
• Our system will send your birthday email greeting to all contacts with a birth date stored in the database and with an email address. Recipients receive the card right on their birthday – it’s automatic!

Holiday E-Cards

Another way to communicate with your contacts throughout the year is with customized holiday e-cards. You choose which holiday(s) to celebrate; we make the design choices quick and easy, and we do the work to create the perfect greeting card for your business.

Now is your chance to think outside the box: greeting e-cards don’t have to be limited to federal or religious holidays! Why not consider:

• New Year’s Day (January) – start the New Year right with a positive message from your practice.
• National Arbor Day (April) – thank your contacts for the “growth” of your practice.
• Mother’s Day (May) and Father’s Day (June) – salute Moms (and Dads) in a way that relates to your business. For example: “Thank you Mom (or Dad) for helping me make it through medical or law school …”
• Memorial Day (May) – thank our Armed Forces and celebrate the unofficial start of summer.
• Fourth of July – how about including an Independence Day barbecue-themed recipe, just for fun?
• Labor Day (September) – now that the kids are back in school, it’s time to think about a comprehensive foot exam or getting your legal affairs in order.
• Veterans Day (November) – encourage recipients to thank a Veteran for their service – or personalize it by identifying and personally thanking any veterans at your office.
• Thanksgiving (November) – thank your customers for supporting your business.

Birthday and Holiday E-Cards Are Effective Marketing Tools

Don’t fall victim to “Out of sight, out of mind!” Sending birthday and holiday e-cards is a cost-effective way to get your business name in front of current, past and potential clients throughout the year. The sky’s the limit because the Blue Orchid Marketing system is flexible enough to handle multiple e-card campaigns at the same time.

Please call us at 203-746-5901 and ask for David to explore the many ways you can stay top of mind with your contacts. Our marketing system also provides custom e-mail drip campaigns and e-newsletters. Any hard copy mailings for those contacts without email addresses are handled by our Virtual Assistant service, or you may choose to mail them directly from your office. You can contact us through our website to learn more about our marketing products and services.