Online Directories Need Your Attention

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Online Directories Need Your Attention

online directories

When you want to find a local business, where do you turn? Not to an old dog-eared hardcopy of the Yellow Pages still lurking in a desk drawer.

Today’s savvy consumer turns to search engines like Google and online business directories to find what they need. Have you looked up your practice on directories like Google, Bing, Yahoo!, LinkedIn, Manta and Facebook? These are just a few of dozens of online directories available for business searches. There are also directories for specific regions, industries and niches. The more directories that you appear in, the greater your chances of being found and contacted for your services.

Why Online Directories Matter for Your Practice

  • Increase your online visibility. Where do online shoppers look to find healthcare, legal, veterinary or other services? A search engine will direct them to online directories.
  • Boost your reputation. Service shoppers will consider your practice as reliable and high-quality when it appears in an online directory that they trust. With a speedy link to your website, a shopper can quickly connect directly to your services. Plus many online directories also have review areas to help convince a casual reader to check out your practice. These reviews are critical to your business reputation management.
  • Help SEO. Online directories can help with SEO, or search engine optimization. Every directory listing becomes a new listing in google, and search results can help point users back to your site.

Doing it the Right Way

It’s not enough just to find your directory, sit back and wait for customers to contact you. It’s essential to make sure that each directory has the correct information about your practice. Some directories are generated so that your business listing will be compiled for you … but is it correct?

Since online directories pull information from multiple sources on the internet, your practice’s listing may be incorrect or incomplete. Wrong information can make it hard for potential clients or patients to find you and may even damage your business reputation.

Finding and correcting the online information on your practice can be a daunting and time-consuming task. Even if you find them and correct them once, the information is liable to change and so must be periodically reviewed.

We have a solution – let Blue Orchid Marketing correct and manage 70 online directories for your practice! Plus we will continue to monitor the web for your practice and suppress the incorrect information that we find.

It just makes sense – and we can prove it! Please contact us to learn how we can manage your online directories for you.

Ask Us About Our Comprehensive Digital Marketing Plan

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 or send an email to We’ll create a package that’s right for you!