Our Top 6 Tips to Help Boost Your Website SEO

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Our Top 6 Tips to Help Boost Your Website SEO


As consumers rely on Google and other search engines more and more to get the information, services, and products they need, it has become more important than ever for businesses to refine their SEO strategy.

Be found on Google

Search engine optimization (SEO), includes the many different things a business can do to improve their ranking on the various search engines. Today we’re discussing ways to optimize the pages on your website to increase its chances of being located by Google and appearing in relevant searches.

  1. Optimize your page titles. This is the hyperlinked content of your page that appears in search results. Titles are crucial for SEO ranking results because they’re the first thing users look at when scanning through a search engine results page to see which one to click on. Every page needs a title and every title should be compelling, accurate, and concise.
  1. Optimize meta descriptions. This is the short description that appears below the title in the search results. They give visitors a glimpse of what your page is about and helps them to quickly decide whether your page contains the information they are looking for.
  1. Optimize images with alt text. Adding backup images to your website pages improves the user experience of that page and earns it more favor in the eyes of Google. The images need a text alternative of that image to be able to detect it and understand what it represents.
  1. Link your website pages internally. These links are in pages of your website that lead to other pages of your website. Google looks favorably upon websites with internally linked pages, because this creates a clear network that it can crawl more easily.
  1. Clean up your URLs. These are the addresses of each page on your website that show up under the title in search results, so it’s important to make sure they are clean and look secure to searchers.
  1. Include keywords in your URLs. You should include the keywords you are focusing on in the URLs of your website pages to provide more evidence to Google regarding the relevancy and content of each page.

SEO Importance

Now more than ever it’s important that people who are looking for your products and services can find you easily, and that means you need to focus on your SEO efforts. If this sounds complicated, you’re not alone and we can help.

Blue Orchid Marketing offers customized marketing elements designed to increase your bottom line. If you need help with Online Reputation Management, BloggingSearch Engine OptimizationWebsite DevelopmentDirect MailEmail Marketing – or any other marketing tools – give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com.