Today, online reputation has a real influence on success in almost every industry. And because the reviews left by your customers on major search sites are visible to everyone, they require your complete attention.
Reviews, which are the online version of word-of-mouth recommendations, have a substantial impact on consumer choice. Consumers largely trust the experiences of others when making a buying decision. In fact, 83 percent of people surveyed said they trust personal reviews – both online and offline – more than any other form of recommendation.
But your online reputation is a double-edged sword. While positive remarks can draw more customers to your business, a few negative comments can result in lost sales.
This is why you must address all the comments – both negative and positive. Think about it – if you only respond to negative reviews, it appears that these comments are more important than the others. It gives the impression that you can’t be bothered to thank the customers who leave positive reviews and promote your business.
Responding to online comments is an effective way to oversee the image of your business. That’s why you must view the comments in the right light to take advantage of the critique left by visitors to your site. Here are 4 good reasons why you need to respond to online reviews for your business.
We know that a business’s online reputation plays an important role in consumer behavior, choices, and decisions. That’s why we offer a Reputation Management Program that puts more control of your online reputation in your hands.
In fact, we can assist you with all facets of your marketing strategies including Website Design, SEO/SEM, a Blogging Program, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.