Social media is one of the most affordable forms of marketing available today, and the ROI it provides to business owners is growing more each day.
Over 80% of the population has at least one social media profile, and over 50% post on two or more platforms. So, regardless of which social media sites you decide to use, you have a great chance of reaching customers that you may not have reached otherwise!
The best social media platform to use for your business will differ depending on the products or services you provide, your audience, and platform flexibility. Each social media platform is specialized for different content, groups of people, and functions.
Deciding What Social Media Platform to Use
Facebook: With over 2 billion daily active users, Facebook is undoubtedly the most widely used social platform. Regardless of whether your goal is website traffic, lead generation, online conversions, or brand awareness, Facebook typically makes a significant difference in reaching your goals. Almost anyone can find their target audience on this platform and get in front of them.
Messenger: Facebook Messenger allows users to send direct messages to each other, and this extends to business pages! Because it is a part of Facebook, it has the same access to its large user base and advertising platform.
Instagram: This platform has over 500 million daily users. Owned by Facebook, it can access the same extensive user base and advertising platform that the Messenger app does. It offers the same paid benefits as Facebook but also boasts its organic benefits. Instagram is a visual social media platform, so you can only publish posts that include videos and photos. This works to your benefit because people typically remember 80% of what they see as opposed to what they hear or read!
YouTube: With 2 billion monthly active users, your business can share company content with its over 30+ million daily users who watch it. Owned by Google, YouTube has access to its advertising platform, which you can take advantage of when running ads.
Twitter: With 336 million monthly active Twitter users, you can post videos and photos together with character-limited copy, but Twitter is most known for its real-time updates. It’s also great for engaging with prospects through its use of hashtags.
LinkedIn: If your business targets consumers centered on job titles, or follows a business to business (B2B) model, LinkedIn can be a powerful tool. LinkedIn has over 300 million monthly active users, most of which are in the working world. It’s viewed as the best social media option for business. People often include more accurate information regarding their work positions, professional email addresses, and employer names, than they do on other platforms that are used more for personal use.
We Offer Customized Marketing Elements Designed to Boost Your Bottom Line
Want to know which social media sites are right for your business but don’t have the know-how or time to manage them? We can help you with your social media and ensure that your business is on the platforms that will yield the highest ROI.