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April 8, 2024

Crafting Compelling Short-Form Content

Attention spans are shorter than ever. That might sound harsh, but if you don’t thoroughly read this entire blog, you’re only proving us right! Jokes aside, […]
April 1, 2024

Decoding Different Generations: A Guide to Digital Marketing Across Ages

Yes, we know, you’ve heard it all before: Boomers are self-indulgent, Gen X is arrogant, Millennials are entitled, Gen Z’s naïve, blah blah blah… Sometimes, it […]
March 5, 2024

4 Marketing Triumphs to Inspire Future Wins

It’s easy enough to point to flops, but at Blue Orchid Marketing, we know that great success is impossible without assuming a little risk. In a […]
February 26, 2024

Human Beings + Custom Support = Better Marketing

People want things fast these days. At Blue Orchid Marketing, we’ve seen plenty of prospects unhappy with the long wait times and occasional radio silence they […]
February 12, 2024

SMS Marketing 101

Like our phones, SMS marketing has changed over the years, but it’s still a direct, personal channel of communication, a way to cut through the digital […]
January 29, 2024

Audience Engagement on Social Media: Do’s and Don’ts

Social Media: A buzzing, ever-changing landscape where brands vie for attention with memes, cat videos, and carefully curated influencer posts. It can all seem pretty overwhelming […]
January 22, 2024

Website Mastery in 2024

Websites have come a long way since the early days. Now more than ever, your front-facing digital website presence can impress in a multitude of ways…and […]
January 17, 2024

Drive Engagement with a Strong Drip Marketing Campaign

Good email marketing can be a delicate balancing act. Too many communications and you run the risk of “spamming” the intended recipient; too few, and your […]
January 9, 2024

What’s the Deal with Live Chatbots?

Sometimes, people really do judge a book by its cover. At least at first, anyway. And for many consumers in the process of browsing a website, […]
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