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June 10, 2024

Establishing a Strong Brand Identity for Your Business

In today’s competitive marketplace, having a great product or service isn’t enough. In 2024, competition will stand out on social media, engage with clients, and develop […]
June 3, 2024

Why Your Business Needs a Blog

Have you ever stumbled upon a website and ended up reading its many articles and pages? Have you ever googled a specific problem and found yourself […]
May 22, 2024

Local Listings, Google, and You

Simply claiming your Google My Business profile and calling it a day isn’t enough. In 2024, local listings have evolved, becoming more dynamic and crucial for […]
April 29, 2024

Google Ads: The Good and the Bad

It’s not enough to have powerful tools at your disposal; you need to have the skill to use them, or you won’t achieve much of anything. […]
April 23, 2024

Marketing Pain Points: How to Handle 4 Common Complaints

When you buy a sandwich, you don’t really have to wonder where your money is going. Yes, we know that Blue Orchid Marketing is not a […]
April 15, 2024

Simplify Your Site, Craft Compelling Copy, and Generate Leads

The real world is messy enough, so why should websites follow suit? It’s more than a matter of aesthetics or professional pride; the fact is, a […]
April 1, 2024

Decoding Different Generations: A Guide to Digital Marketing Across Ages

Yes, we know, you’ve heard it all before: Boomers are self-indulgent, Gen X is arrogant, Millennials are entitled, Gen Z’s naïve, blah blah blah… Sometimes, it […]
March 26, 2024

The Power of User-Generated Content (UGC)

Blue Orchid Marketing has said it before, and we’ll say it again: Consumers crave authenticity. After all, they’re bombarded by marketing messages constantly, some polished and […]
March 11, 2024

Advertorials and Infographics and Eblasts, Oh My!

Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how […]
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