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April 8, 2024

Crafting Compelling Short-Form Content

Attention spans are shorter than ever. That might sound harsh, but if you don’t thoroughly read this entire blog, you’re only proving us right! Jokes aside, […]
February 21, 2024

Hard Won Lessons From 3 Epic Marketing Fails

Stumbles and missteps can slow down even the best of brands, but what can their difficulties teach the rest of us? Quite a bit, actually! Learning […]
February 12, 2024

SMS Marketing 101

Like our phones, SMS marketing has changed over the years, but it’s still a direct, personal channel of communication, a way to cut through the digital […]
January 2, 2024

Reputation, Reviews, And You

When it comes to online presence, it’s safe to say that reputation is everything. Well, almost everything. Best to avoid sweeping generalities! Semantic quibbles aside, the […]
December 18, 2023

3 Top Takeaways for Coherent Branding

Most days, social media users all over the world spend just under 2 hours on various platforms. Given those numbers and the fact that people on […]
December 12, 2023

Targeted Marketing vs. Spam

Online and elsewhere, information bombards us from every corner. Sometimes, we like it, and sometimes, we don’t, but it shouldn’t be hard to tell the difference […]
December 5, 2023

Social Media Marketing In 2023

Well, we made it: The end of the year is almost here. With that in mind, it’s the perfect time to take stock of all the […]
November 21, 2023
AI

AI Tools and Digital Marketing

Everyone’s talking about AI, yet the conversation is somewhat dystopian. Many quickly envision a Terminator-like future in which chatbots and sorting algorithms run and ruin our […]
November 7, 2023

Overcoming Email Send Anxiety: 5 Tips

Preparing to share your email marketing campaign with customers can be exciting. But, once you’ve hit the “send” button, the message is out of your hands. […]
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