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March 26, 2024

The Power of User-Generated Content (UGC)

Blue Orchid Marketing has said it before, and we’ll say it again: Consumers crave authenticity. After all, they’re bombarded by marketing messages constantly, some polished and […]
March 11, 2024

Advertorials and Infographics and Eblasts, Oh My!

Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how […]
February 26, 2024

Human Beings + Custom Support = Better Marketing

People want things fast these days. At Blue Orchid Marketing, we’ve seen plenty of prospects unhappy with the long wait times and occasional radio silence they […]
February 12, 2024

SMS Marketing 101

Like our phones, SMS marketing has changed over the years, but it’s still a direct, personal channel of communication, a way to cut through the digital […]
February 5, 2024

Local Listings, Broad Reach: The Power of Proximity

These days, there’s always some new trend to keep track of, and the world of marketing is no exception. With countless channels vying for attention and […]
January 22, 2024

Website Mastery in 2024

Websites have come a long way since the early days. Now more than ever, your front-facing digital website presence can impress in a multitude of ways…and […]
January 17, 2024

Drive Engagement with a Strong Drip Marketing Campaign

Good email marketing can be a delicate balancing act. Too many communications and you run the risk of “spamming” the intended recipient; too few, and your […]
January 9, 2024

What’s the Deal with Live Chatbots?

Sometimes, people really do judge a book by its cover. At least at first, anyway. And for many consumers in the process of browsing a website, […]
January 2, 2024

Reputation, Reviews, And You

When it comes to online presence, it’s safe to say that reputation is everything. Well, almost everything. Best to avoid sweeping generalities! Semantic quibbles aside, the […]
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