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May 22, 2024

Local Listings, Google, and You

Simply claiming your Google My Business profile and calling it a day isn’t enough. In 2024, local listings have evolved, becoming more dynamic and crucial for […]
May 13, 2024

Don’t Toss That Mail Just Yet: How Direct Mail Campaigns are Thriving in 2024

With all the high-end tech flying around, it’s easy to assume that direct mail campaigns are relics of the past. However, most data tell a different […]
May 6, 2024

Eye-Catching Visuals for Better Content

Capturing attention in your digital marketing efforts is very important, and it’s efficient, too. After all, a picture can be worth a thousand words. The question […]
April 29, 2024

Google Ads: The Good and the Bad

It’s not enough to have powerful tools at your disposal; you need to have the skill to use them, or you won’t achieve much of anything. […]
April 23, 2024

Marketing Pain Points: How to Handle 4 Common Complaints

When you buy a sandwich, you don’t really have to wonder where your money is going. Yes, we know that Blue Orchid Marketing is not a […]
April 15, 2024

Simplify Your Site, Craft Compelling Copy, and Generate Leads

The real world is messy enough, so why should websites follow suit? It’s more than a matter of aesthetics or professional pride; the fact is, a […]
March 26, 2024

The Power of User-Generated Content (UGC)

Blue Orchid Marketing has said it before, and we’ll say it again: Consumers crave authenticity. After all, they’re bombarded by marketing messages constantly, some polished and […]
March 18, 2024

Pay-Per-Click (PPC) Tips and Tricks

Pay-per-click (PPC) advertising is critically important when you’re trying to push targeted traffic to your website. But for newcomers, navigating PPC can feel a little like […]
March 11, 2024

Advertorials and Infographics and Eblasts, Oh My!

Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how […]
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