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April 8, 2024

Crafting Compelling Short-Form Content

Attention spans are shorter than ever. That might sound harsh, but if you don’t thoroughly read this entire blog, you’re only proving us right! Jokes aside, […]
April 1, 2024

Decoding Different Generations: A Guide to Digital Marketing Across Ages

Yes, we know, you’ve heard it all before: Boomers are self-indulgent, Gen X is arrogant, Millennials are entitled, Gen Z’s naïve, blah blah blah… Sometimes, it […]
March 18, 2024

Pay-Per-Click (PPC) Tips and Tricks

Pay-per-click (PPC) advertising is critically important when you’re trying to push targeted traffic to your website. But for newcomers, navigating PPC can feel a little like […]
March 11, 2024

Advertorials and Infographics and Eblasts, Oh My!

Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how […]
March 5, 2024

4 Marketing Triumphs to Inspire Future Wins

It’s easy enough to point to flops, but at Blue Orchid Marketing, we know that great success is impossible without assuming a little risk. In a […]
February 26, 2024

Human Beings + Custom Support = Better Marketing

People want things fast these days. At Blue Orchid Marketing, we’ve seen plenty of prospects unhappy with the long wait times and occasional radio silence they […]
February 21, 2024

Hard Won Lessons From 3 Epic Marketing Fails

Stumbles and missteps can slow down even the best of brands, but what can their difficulties teach the rest of us? Quite a bit, actually! Learning […]
January 29, 2024

Audience Engagement on Social Media: Do’s and Don’ts

Social Media: A buzzing, ever-changing landscape where brands vie for attention with memes, cat videos, and carefully curated influencer posts. It can all seem pretty overwhelming […]
January 22, 2024

Website Mastery in 2024

Websites have come a long way since the early days. Now more than ever, your front-facing digital website presence can impress in a multitude of ways…and […]
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