“A picture is worth a thousand words.”
This familiar phrase was coined about a hundred years ago and refers to something that we all now understand. A photo can convey an idea much more quickly and effectively than text content. As you know from creating digital content for your own practice, it takes many carefully-constructed words to convey a concept. But an image such as a photo can get the idea across to the reader instantly.
Add visual appeal. This point is obvious based on your own internet use. Doesn’t an intriguing or relevant photo grab your attention more than pages of uninterrupted text? And don’t just add one token photo, include just as many as make sense to drive your message home. Make sure your pictures reflect your topic and message – these will make your blog or social media post memorable.
Boost search engine optimization. Relevant images help search engine results for your website. Make these results even stronger by using keywords in your image’s Alt text and descriptions. For example, instead of naming your image “screenshot0915.jpeg,” go for “heelpain0915.jpeg”
Make posts shareable. Social media users love visual content and will share those that catch their eye with good images. Make sure that your photos are of high-quality and optimized for social media so readers will be eager to share them.
Good filler to make a longer article. A photo will make your content appear longer and more detailed.
Educate and explain. Use a few screenshots in a tutorial to describe a process or treatment.
Need help making your social media posts and blog visually appealing? We can create unique content with images to market your practice. Just give us a call!
Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!
Need a website? Live chat? Adwords? We have the solution!
To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for Danny – or send an email to DannyA@BlueOrchidMarketing.com. We’ll create a package that’s right for you!