Use Facebook Ads Targeting Filters to Zero in on Potential Customers

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Use Facebook Ads Targeting Filters to Zero in on Potential Customers

89285843 - new york, usa - november 7, 2017: social media app icons on modern smartphone display close-up around other iphone applications

Let’s face it – Facebook is one of the largest advertising platforms in the world. On average, more than 2 billion people use one of the Facebook family of services every day!

That’s just one of the reasons why Facebook ads are so powerful. Define your goals for your ad, choose your targeted audience and your budget, and then watch Facebook go to work for your practice!

To get the most out of your Facebook advertising, it pays to have a professional like Blue Orchid Marketing set it up correctly. You don’t want to waste your hard-earned marketing money by creating – and paying for – an ad that is not precisely targeted to your potential customers.

Facebook Ads Filters Hone in on Your Targeted Audience

Facebook knows its users and that can help you target the right people for your services. By specifying attributes in advance, you can be sure that your ad is being shown to the right audience and not just broadcast all over the Facebook world.

Here’s a sample of the targeting filters that you can select for each of your Facebook ads:

  • Gender: Male, female or both.
  • Age group: Choices are 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+. You may choose one or more groups, but any Facebook user without an age will not see your ad.
  • Birthday: You can create a special birthday offer for those who click on your ad.
  • Location: Select the countries for your ad and, in the U.S., the state or even specific cities. This filter is particularly helpful for local businesses.
  • Likes and interests: Use keywords to target interests that are relevant to your practice. For example, if a user has “running” in his or her profile, your ad with “running” in this filter will show for that user.
  • Relationship: If it fits your business, you can target a user based on the profile relationship status such as Single, Married or In a Relationship.
  • Language: Target users based on their profile language(s).
  • Education: Should your ad target college grads? You can pick that filter.
  • Workplaces: You can zero in on users who have listed a specific workplace. Caution: the spelling must match the filter.
  • Connections: Take advantage of users who are already connected to a specific Facebook page, group or event, for example, “Dog Lovers” for a veterinarian.
  • Friends of Connections: You can target those Facebook users connected to your business page who also have at least one friend connected to your business page too.

Sound confusing? Our Facebook ad experts have the know-how to make the most of your advertising dollars by targeting just the right potential customers. Let us show you how!

Let Us Manage Your Marketing Social Media for You

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for Danny – or send an email to We’ll create a package that’s right for you!