Using a Web Reputation Management System: Pros and Cons

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Using a Web Reputation Management System: Pros and Cons

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Like it or not, there is plenty of information out there on the internet about your practice – and not just your website. Applications like Google My Business, Yelp, Angie’s List and Manta will have information about your business. Have you checked them out?

With multiple customer review sites available, it’s a big job to monitor them all and to address less-than-perfect reviews. But it’s essential to do just that in order to manage your web reputation. After all, close to 90% of consumers check the internet before making a purchase or selecting a service.

Are you equipped to add “Reputation Management” to your staff’s daily workload? Probably not – you want your staff to focus on providing the best service possible to your patients or clients.

An alternative is to engage an automated reputation management system like the software that Blue Orchid Marketing offers. Our system solicits, evaluates, posts and refreshes your reviews to give a positive image of your services and to improve search engine optimization (SEO) by boosting your search results.

Pros and Cons of an Automated Reputation Management System

Let’s examine the “Pros and Cons” of using an automated reputation management system to assess and address your practice’s online reviews:


  • Our system sends individual text or email review requests to your patients and clients to increase the reviews that you can display.
  • Positive reviews are automatically displayed.
  • You get a notification whenever someone leaves a review so you can keep up with what is out there.
  • We generate reports regularly that keep you posted on how your reviews are growing.

It’s important to address negative reviews that are posted directly on your website quickly so unpleasant information is not lingering for prospective customers to view. By taking action on a poor review, you can turn a negative into a positive by publicly demonstrating that you care about your customer’s experience.


Honestly, we can’t think of a single one! Internet reputation management is a must do with today’s global information reach.

Don’t go it alone! Let our reputation management system give you a competitive edge with authentic business reviews. Give us a call to see how the Blue Orchid system can help convert potential customers to real clients and patients!

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901ask for David – or send an email to We’ll create a package that’s right for you!