Using Text Messaging to Supplement Your Email Marketing Campaigns

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Using Text Messaging to Supplement Your Email Marketing Campaigns

text message

If you’re a small business owner, you already know that there are several tools out there to help you stay in touch with the people who matter most to your business. And now, during these uncertain times, it’s more important than ever that you do!

One of the ways that businesses—both small and large—are taking advantage of the rise in mobile-based activity is by adding text messaging to their marketing mix.

Texting isn’t just popular with college students or teenagers – today, most Americans are actively using text messaging to stay in contact with family members, colleagues, and friends. And these people are actively engaged in the messages they’re receiving.

Today, 90% of text messages are read within the first three minutes of being delivered.

While using text messaging to communicate with prospects and customers is different from email marketing, its similarities make it the perfect complement to your email marketing campaign.

The one-two punch of the two lets you send the right message at the right time to essentially all of your customers or patients. Even better, both options provide two-way communication.

You can use text messaging for brief, time-sensitive communications, which means everything from appointment reminders to well wishes. And you can use email to send more information to the place where your customers already visit every day – their inbox.

Follow these four basic rules when using text message marketing.

  1. Text messages are restricted to 160 characters.This limit is great because it forces you to get to the point, which will save your customers time.
  2. Like email, text messaging is permission-based. The most common way people will opt-in to receiving text messages from your business is by texting a keyword to your personalized five- or six-digit number.
  3. Your message will usually be read quickly.One of the easiest ways to make customers happy and boost your bottom line is to offer a great, time-sensitive communication.
  4. Find the best frequency.As a rule short, messages that provide value can be sent more frequently than emails, but you shouldn’t text your customers more than one or two times per week.

Today, more than ever, it’s crucial that you communicate with your customers and patients to stay top-of-mind. Remind them that you’ll be there when you need them by boosting your email marketing with text messaging.

If you need help with your text message marketing, email marketing, or any other communications tools – give us a call today.  Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.

We also focus on online marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.

We have solutions for your marketing needs. Contact us at 203-746-5901or send us an email at: We’ll create a package that’s right for you!