You don’t have to be a social media influencer to be a social media star.
Charlene, a Walmart employee in Maryland, has found a unique way to combine social media marketing with humor. Every day, Walmart posts photos of Charlene posing in her store with different sets of products or services. This may not seem groundbreaking, but the employee has a special way to communicate with her audience.
Charlene keeps the same straight face in every photo. No smile, no warm welcoming grin – in fact, Charlene looks grumpy in each shot. In today’s social media world with the inevitable glamorous celebrities, she is someone that ordinary people can identify with. Charlene is every-person!
Walmart has posed Charlene’s unsmiling face with all types of merchandise, including seasonal. Here are just a few examples:
Walmart has found a winning combination of humor, relatability and product showcasing. It’s a social media win-win!
Walmart’s “Charlene” campaign combines 2 important components of successful social media marketing: eye-catching visuals and humor.
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