You may not be taking advantage of a quick, inexpensive marketing tool that keeps you in touch with your customers – an automated e-card.

An e-card is just like a postcard but it is delivered electronically. E-cards are fast and cost-effective ways to get your practice name and services in front of both current and prospective patients and clients.

Here’s how it works:

1. First, choose an upcoming holiday that you want to mark with a personal e-card. It doesn’t have to be a federal or religious holiday – think out of the box! How about Halloween (October 31), Veteran’s/Armistice Day (November 11), National Diabetes Awareness month (November), Great American Smokeout (November 16), Thanksgiving (November 23) or Crossword Puzzle Day (December 21)?
2. Then create your greeting. Keep it brief but long enough to grab the reader’s attention. For greater effect, link your message to your practice: “Be sure to clean up your yard to avoid accidents before those friendly ghosts and goblins come trick or treating!” “Just imagine a veteran’s tired, achy feet after all those marches. Take some time on Veteran’s Day to thank a current or former service member for their service.”
3. Add a relevant image for maximum effect and your card idea is ready for production!

At Blue Orchid Marketing, our database marketing system is ready to send out your e-card on the specific day that you designate. With your contacts loaded into the system, we’ll schedule your e-card distribution so your customers will receive a personal greeting from you first thing in the morning! We’ll even help distribute paper cards to those contacts without email addresses. Ask us about our helpful Virtual Assistant services.

It’s easy to send e-cards throughout the year – on your schedule. These quick marketing hits will help reinforce your client/patient relationships. Our system has great flexibility so your e-communications go out to all your contacts – or just specific subsets – with just the right message.

And don’t forget birthday greetings – if your contact data includes birthdates, surprise your customer with a personalized birthday greeting on their special day.

Ask Us About Our Unique Marketing System

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a web site? Live chat? Adwords? We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and web sites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!