One of the benefits of email marketing is sending colorful, cost-effective e-cards. These happy little messages are easy to design and a quick way to get your name in front of prospective and current customers.

Once you have a database of email addresses, think about any occasions or commemorations that you’d like to celebrate. Here are a few ideas:

Happy Birthday

If you have a contact’s birth date information, a cheery “Happy Birthday!” first thing in a customer’s inbox can really start the day right. Since each recipient gets a birthday greeting only once a year, you may want to include a special offer or discount to entice them back into your office.

Find a Professional Connection

You’ll find many creative ways to link your practice with an e-card honoring a special day, week or month. Try:

• An e-card that honors all veterans, especially those who gave the ultimate sacrifice, for Memorial Day in May.
• A reminder on avoiding home falls or having your car seats checked for National Safety Month in June.
• June 5th is National Hunger Awareness Day – why not send an e-card inviting patients or customers to help you sponsor a food drive at your office?
• An e-card sent in July could highlight UV Safety Month and warn of the dangers of skin cancer.

Just for Fun

You don’t need an awareness month to send an e-card:

• Celebrate the founding of our country with a dazzling fireworks graphic on a Fourth of July e-card.
• Share a delicious, easy recipe for summer or Labor Day barbecues.
• Honor your local professional or semi-pro baseball team with a fun e-card detailing home team trivia.
• July is National Ice Cream Month – partner with your favorite local ice cream shop to include a discount coupon.
• Celebrate all fathers in June with a Father’s Day e-card that celebrates your own Dad. Tell his story, especially if there’s a compelling tale of success despite adversity, or share what’s special about your relationship.

Don’t Forget a Call to Action Statement

E-cards are, after all, marketing tools! Where appropriate, finish your e-card with a brief call to action statement to offer your services to the reader. Make it brief – it can be something as simple as “Call us today.” Always provide multiple ways to contact you including phone numbers, direct email addresses and links to your website.

If creating e-cards for birthdays, celebrations or other needs seems like a daunting task, let us help! Designing eye-catching, effective, custom-written e-cards is just one facet of our professional marketing services.

E-Cards: Part of our Unique, Comprehensive Marketing System

Blue Orchid Marketing offers custom-written marketing communications designed for your business needs. From Reputation Management to Google Ads, Social Media Marketing to E-Mail Marketing. Our team here at Blue Orchid Marketing can help you to focus on more than 69 local directories, provides weekly custom blogs and social media posts to ensure your practice is found organically across all search engines.

To learn more about our service, please call us today at 203-746-5901 or visit us online at Blue Orchid Marketing.com. We are here to help you build a stronger relationship with your clients, grow your business and provide you marketing solution customized to your business needs. Contact us today for more information on our services.