A repeated “touch” is essential to keep your business name in front of current and potential customers.

One easy way to do this is to send out holiday e-cards – quick, one-time emails to let your patients or clients know that you are thinking of them. An e-card should be brief with attractive, eye-catching graphics. Your recipients will enjoy your message and, at the same time, you’ll be reinforcing your practice name in a very cost-effective way.

Holiday E-Cards – Not Just for Major Holidays

Here’s where you can get creative and think out of the box. A holiday can be any kind of celebration, whether you have a day off from work or not. Check out these ideas that you can customize to fit your business message:

• Daylight Savings Time (March 12) – Remind your contacts to advance their clocks and change smoke alarm batteries too to reinforce fire safety.
• April Fool’s Day (April 1) – Share your favorite profession jokes to give your customers a smile.

• Earth Day (April 22) – Highlight a few local environmentally-friendly ideas to help welcome spring.

• Arbor Day (check here for your state’s celebration date) – Parallel your “growing business” with some native tree facts and figures.

• Cinco de Mayo (May 5) – Collect and share a few facts about what this commemoration is really about (it’s more than just nachos!).

• Mother’s Day (May 14) – Extend a “thank you” to all the mothers out there, and share a personal story about your own mother or working Moms at your practice.

• Memorial Day (May 29) – Are you a veteran? Do you have any veterans in your office? Thank service members and veterans for their service, especially any personal or staff contributions.

• Flag Day (June 14) – Choose a brilliantly-colored flag motif and encourage your contacts to proudly exhibit “Old Glory” on this day that commemorates when our own flag was adopted in 1777.

Don’t Neglect Contacts without Email Addresses

Include your contacts email addresses when sending out business postcards. If your staff has no time to prepare any type of paper mailing, let our Virtual Assistants handle that task for you. This way you can reach your entire contact base with quick, one-time cards to remind them of your services. We’re here to help!

Ask Us about Our Unique Marketing Strategies

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a web site? Live chat? Adwords? We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and web sites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!