SEM, search engine optimization and SEO, search engine marketing can be a perplexing concept for some to grasp but’s important to understand the difference between the two. Today we’re clearing up the issue with answers to some frequently asked questions regarding the topic.
Search engine marketing (SEM) is a marketing strategy where a marketer advertises and optimizes their website so they will appear higher in search results.
Search engine optimization (SEO) is boosting the number of website visitors by helping the site appear higher on the results returned by a search engine. SEM includes SEO along with other search marketing tactics.
SEO lets you optimize your website for a better chance in appearing higher up in the search results, and SEM lets you send promotional content to your target audience. SEM combines the two as your content is placed primarily in front of audiences who are most likely to convert when they click on your ads and it is optimized for higher search rankings.
It is important to note that you should never use the terms SEM and SEO interchangeably – they are not the same even though they work hand in hand.
Many marketers debate whether one is better than the other because true SEM cannot succeed without the use of organic SEO. There are also many instances where PPC (pay-per-click) makes more sense than SEO. For instance, if you are introducing your site and you want visibility immediately, you should create a PPC campaign. This will take less time, but you shouldn’t just use PPC and not SEO.
When choosing the best strategy, it’s important to assess your specific needs, but be sure to completely understand the differences and how you will maintain your efforts.
We offer customized marketing elements designed to increase your bottom line. If you need help with SEO/SEM, Online Reputation Management, a Blogging Program, Website Development, Direct Mail, Email Marketing – or any other marketing tools – give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com.