These are unprecedented times, for sure, and in times of economic uncertainty, like we are facing today, it can be tempting to step back and play it safe.
Regardless of the crisis surrounding us, businesses must continue to communicate with their past customers and patients, perhaps now more than ever. Based on decades of evidence and experience, direct mail is still one of the most effective ways to stay in touch, even in uncertain times.
It’s a proven fact that businesses that chose to reach out to their customers and patients during times of economic uncertainty were typically more successful in the long run when compared to those who paused, stopped, or significantly altered their communication.
Direct mail is an extremely effective way to keep your business top-of-mind. And considering that a large percentage of people are at home right now, it stands to reason that direct mail, more than ever, should be utilized as one of your primary channels of communication.
You want to maintain, at a minimum, your current and ongoing relationships so that when this temporary situation is over, you are still connected.
Please know that we are in this with you and will be here when you need us, so please don’t hesitate to contact us at 203-746-5901 or send us an email at sales@BlueOrchidMarketing.com.
And if you need help with Search Engine Optimization, Website Development, Direct Mail, Email Marketing – or any other marketing tools – give us a call today. Blue Orchid Marketing offers customized marketing elements designed to increase your bottom line.
Please stay safe, healthy, and in good spirits!