Why You NEED Direct Mail Marketing Now More Than Ever

Optimize Your Network and Computer for Working from Home
May 20, 2020
6 Reasons Branding Is So Important Right Now
June 3, 2020
Show all

Why You NEED Direct Mail Marketing Now More Than Ever

direct mail

These are unprecedented times, for sure, and in times of economic uncertainty, like we are facing today, it can be tempting to step back and play it safe.

Regardless of the crisis surrounding us, businesses must continue to communicate with their past customers and patients, perhaps now more than ever. Based on decades of evidence and experience, direct mail is still one of the most effective ways to stay in touch, even in uncertain times.

Direct mail…why now?

It’s a proven fact that businesses that chose to reach out to their customers and patients during times of economic uncertainty were typically more successful in the long run when compared to those who paused, stopped, or significantly altered their communication.

Direct mail is an extremely effective way to keep your business top-of-mind. And considering that a large percentage of people are at home right now, it stands to reason that direct mail, more than ever, should be utilized as one of your primary channels of communication.

You want to maintain, at a minimum, your current and ongoing relationships so that when this temporary situation is over, you are still connected.

Things to Consider

  • Less Competition. The bottom line is that today – more than ever – you need to be in the mailbox! And because more people are at home right now, it’s the perfect time to reach out to those customers/patients.
  • Targeted: Your customer base is the most precious asset your business has, and unfortunately in many businesses, it remains an untapped resource for leads, referrals, and reviews. Don’t let that be you! These are going to be the people who help your business rebound stronger than before.
  • Personal: You’ve got to make your mailing pieces feel personal. Put your picture on them to make that person-to-person connection. Make the homeowner feel like they know you and can trust you. Remember – people buy from people, not from businesses.
  • Customizable: When executed together with an email, text, or phone campaign, they complement each other, making it a powerful strategy. In fact, when using one of these other strategies in conjunction with direct mail, the effectiveness of those mail pieces goes up 3 to 5 times.

Please know that we are in this with you and will be here when you need us, so please don’t hesitate to contact us at 203-746-5901 or send us an email at sales@BlueOrchidMarketing.com.

And if you need help with Search Engine OptimizationWebsite Development, Direct Mail, Email Marketing – or any other marketing tools – give us a call today.  Blue Orchid Marketing offers customized marketing elements designed to increase your bottom line.

Please stay safe, healthy, and in good spirits!