4 Reasons Why Your Business Needs Reputation Management

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4 Reasons Why Your Business Needs Reputation Management

Reputation Management

There’s no doubt that today’s information spreads faster than ever before. The growth of social media in conjunction with the ability to easily access the internet no matter where you are has created a need for online reputation management (ORM).

ORM involves the monitoring and influencing the online presence of your business. A good online reputation management strategy can provide insights, protect your brand, and so much more.

Why You Need a Strong Online Reputation Management Program

  1. Always look your best: Your reputation is how it is viewed by consumers, patients, and potential employees. And all these factors can be affected by one negative tweet, Facebook post, or review. So, if you don’t have someone promptly replying to these complaints within 24 hours, your brand’s image could be ruined.  It will appear like your customer’s response is not important to your business, which is something you never want to convey.
  2. Build credibility and trust: While unfavorable comments can influence the purchasing decision of a potential customer, not reacting or responding to that review can make a larger impact. Today’s consumers research companies more than ever. If they notice that a company has several complaints that have gone unanswered, it will raise a red flag.
  3. Analyze the needs and wants of your customers: Monitoring your reviews will also provide insight into what is and what is not working in your business. Customers are sure to point out the things they love, as well as the things they could do without. Improve your business by monitoring these complaints and tracking the ones that appear regularly. This will show that your business is innovative and knows how to adapt to current times. Your customers will appreciate the fact that you are taking their values into consideration.
  4. Maintain your content: One side of ORM that is often overlooked is the content produced by a business. While your online reputation may be well-defined by what others say about your business, it’s also largely defined by what you say. So, take precautions to ensure that your content is targeted, relatable, and relevant.

Let Blue Orchid Marketing Build Your Online Reputation

The cost of a poor online reputation is immense. Just a few negative comments have the ability to tear down the brand you’ve built. Your web presence has the ability to attract new customers, retain old ones, and drive leads. Don’t risk it – let us help you begin building your online reputation management strategy today.

We offer customized marketing elements designed to increase your bottom line. If you need help with SEO/SEM, Online Reputation Management, a Blogging ProgramWebsite DevelopmentDirect MailEmail Marketing – or any other marketing tools – give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com.

 

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