Whether you outsource or direct your firm’s digital marketing strategy yourself, lawyers (particularly small law firm owners) need to stay up to date with the latest digital marketing innovations so their websites continue to drive prospects their way. Let’s look at this year’s top digital marketing trends.

1. Conversational Marketing: Chatbots are gaining popularity on firm websites and social media profiles and law firms must adapt to the best ways to interact with clients. If you don’t already have a chatbot on your website, it is time to think about investing in the service so clients can connect with your firm 24/7, and you won’t miss any leads.
2. Artificial Intelligence: Improvements inartificial intelligence(AI) are entering the digital marketing world. AI makes suggestions in all areas of digital marketing, and when used correctly, law firms can implement strategies to attract the correct audience to their websites. It also helps law firms provide clients with more responsive answers to their questions.
3. Privacy Challenges: Digital advertising is a powerful tool for many lawyers. Included on platforms like Twitter, Google, and Facebook, ad campaigns can reach prospects faster because they utilize tracked data. With the removal of cookies and more privacy regulations, using ads to target prospects could become more challenging.
4. SEO: As search engine algorithms evolve and improve, SEO strategies are becoming more integrated and less of a guessing process, so law firm marketers need to put more focus on their website user experience. This will help a website improve its organic SEO success while attracting the right prospects.
5. Video Marketing: Video marketing is one of this year’s biggest digital marketing trends. If you haven’t already, now is the time to include videos on your social media profiles and website. Shorter videos are great for highlighting your law firm’s services and including lawyer biographies adds a more personal introduction.
6. User Experience: As search engine algorithms become increasingly sophisticated, the association with user experience becomes even more crucial. Regarding law firm websites, digital marketers need to focus on user experience, or the algorithm will not rank it high enough for visitors to reach organically.

Blue Orchid Marketing is the Answer

As new digital marketing trends progress, it’s important to focus on what clients want and need and it’s always the best strategy for improving your online presence.

We can help with your firm’s digital marketing and every other aspect of your marketing to grow your business including Website Design, Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, Social Media Management, or any other marketing tools. Give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.