Many marketers are moving away from Pay-Per-Click (PPC) advertising for more cost-effective lead generation methods, like social media marketing, blogging, and producing excellent offer content that generates new leads and reconversions. And while we’re entirely on board with inbound marketing, there are still cases where investing in paid online advertising makes sense.

Here are 6 scenarios where investing in PPC advertising makes sense:

1. Driving fast results. PPC can be beneficial if you’re in a time crunch. PPC can be a short-term resource if you need quick results like net new leads to reach a lead generation goal. It’s not a replacement for long-term organic tactics, but if you need to see results in days or weeks, a strategic PPC campaign can give you a boost.

2. Bidding on your terms. Have you ever searched for your company’s name, and another brand appears in the advertisements? That means that another company is outbidding you of your business name! Allocating a small budget for a campaign around your business name is an excellent idea if you’re being targeted like this by competitors.

3. Finding a perfect niche audience. While there’s an audience for every service and product, the problem is finding them. PPC campaigns can help you locate that audience easier by bidding on relevant keywords for your niche market to help generate leads and determine how to target them.

4. Elevating your local search presence. Bidding on keywords related to a location is a beneficial way for local businesses to drive traffic to their precise locations. You can also only show your ads in a particular area, even rural towns!

5. Growing your Facebook reach. Your Facebook fans are an exclusive group who want to stay involved with your business. It’s also likely that the friends of your fans are also eligible to be your followers, but they may not know about you yet! You can use Facebook ads to share your business page or extend a special offer to your fans’ friends.

6. Promoting exclusive deals via Twitter. With 500 million users and over half a billion tweets per day, how could a marketer use Twitter to reach its target audience? Twitter Adswork effectively with a current marketing campaign or endorsing a special promotion or deal exclusively for social media fans. When you ask people to share your content to redeem the deal, it can boost your brand’s organic reach.

If you find PPC advertising overwhelming or confusing, you need the experts at Blue Orchid Marketing. Our team is skilled at helping drive customers to your site when they are searching for it. Contact us today to schedule a consultation, and let us take the guesswork out of your PPC strategies. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation.