Like everything else, the video marketing industry is changing rapidly. With videos becoming more popular, more people are watching them than ever before. And with hundreds of hours of video being loaded on YouTube every minute, users are giving marketers and companies a vast amount of data to organize as they try to determine what their audiences want to watch.

If you’re utilizing online video marketing to tell your company story excitingly and engagingly, you’re not the only one. Many, many businesses are also utilizing it and leveraging video at conferences and trade shows.

If you’re searching for market research on how to use video marketing in your business or practice, these statistics for 2023 will provide plenty of inspiration.

1. YouTube has topped Facebook as the most popular platform for influencing customer behavior.
2. Video is favored by 80% of consumers over written text.
3. Video is now the most popular marketing outlet for companies, with over 80% of businesses including video as a marketing strategy.
4. Last year, downloads and streaming online videos accounted for over 80% percent of total online traffic.
5. 80% of today’s consumers want to see more videos from the companies they do business with.
6. Recent research shows that video marketing has helped over 80% of marketers generate leads.
7. Video streaming is projected to reach over 180 billion dollars over the next five years.
8. Almost 90% of marketers are satisfied with their online video ROI.
9. Emails that include videos have a much higher better click-through rate (300%) than those that don’t.
10. Recent reports indicate that the number of daily live streams on the YouTube platform has increased by over 50% since 2020.
11. People who use LinkedIn are 20 times more likely to share a video than other kinds of content.
12. Brand awareness was strengthened through video ads, which was the #1-way consumers found a company and subsequently purchased from them.
13. According to over 80% of video marketers, the use of video has helped extend the amount of time visitors spend on their webpage.
14. Over 50% of people say they became more interested in a product or brand after viewing it in Instagram Stories.
15. More than 75% of all videos are watched on mobile devices.

When you consider these compelling video marketing stats, isn’t it time to include it in your marketing? At Blue Orchid Marketing, we create engaging content for your audience, so they’ll spend more time interacting with your business.

Contact us today to take control of you marketing with this essential strategy. Give us a call at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to discuss how we can help coordinate your PPC advertising campaigns for maximum results.