Not already sure that video is the chief form of online content? Well, it’s time to realize that it is. Trends in video marketing are becoming progressively more important to overall marketing strategies. In fact, this year over 85% of businesses shared that they were utilizing video in their marketing strategy and over 90% of those businesses indicated that it’s a crucial part of their strategy.

Video Marketing Trends You Need

1. Live Video: This type of video rose steeply in importance in 2020 as COVID-19 put a stop to in-person experiences and events. It developed as an indispensable way for brands to continue connecting with their consumers, and currently our viewpoint on what type of content is “streamable” has been completely transformed.
2. Smartphone Production: Video marketing no longer requires a big production budget and expensive equipment. Even brands that can afford those things are making the move to smartphones to create more authentic, relatable content. In a noteworthy turn, social media influencers have outdone seasoned video marketing professionals when perfecting smartphone video content.
3. Search-Optimized Videos: Videos are over 50 times more likely to generate first-page rankings on search engines than other conventional SEO techniques. Google is currently placing video snippets next to over 25% of search results, and users are more likely to click them when they do.
4. Vlogs: Brand storytelling is one of the best ways to connect with prospects, get your audiences engaged, and progress your brand personality. Vlogs show the brand as the main character that tells the story of events, experiences, and topics from their perspective.
5. Social Media Stories: These “stories” reveal a brand’s personality and create a more personal connection. They’re primarily meant to be more casual and offer many ways to become interactive with your prospects.
6. Augmented Reality/Virtual Reality Videos: This content has been around for some time, but it has now entered mainstream video marketing as consumers request more interactive content. Going forward, brands need to include it in their video marketing plans as traditional video may not always be enough.
7. Silent Videos: Many of today’s marketers are producing videos to be watched silently. Case in point, over 85% of videos on Facebook are watched without sound, and 80% of consumers have reacted negatively when an ad plays a loud sound without notice.
8. User-Generated Content: Consumers trust user-generated content more than branded content overwhelmingly. Rather than fight against the trend, partner with satisfied customers so they can be your brand advocates.

Video is Vital

Videos will be a vital component of a robust marketing strategy for 2022 and into the future, but they can’t do it alone. Brands need compelling content and a strong all-inclusive marketing strategy to drive results.

We can help you with all of your marketing efforts including Direct Mail Campaign,  Social Media Marketing, Website Design, Reputation Management, Email Marketing, a blogging program – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.