PPC advertising offers an effective way for businesses to advance their growth strategy. It provides great results when properly planned and executed. If you’ve attempted to run PPC ads yourself, you already know it’s challenging to manage and, in some cases, rather expensive. So, in today’s post, we’re sharing tips and tricks to optimize your PPC advertising without breaking the bank.

Here are 9 Tips to Strengthen Your PPC Ads:

1. Nurture leads and augments the top of the funnel: Contrary to the common approach of targeting the keywords closer to the moment of conversion, doing the opposite lets you evade the fierce competition at the bottom of the funnel. Targeting the top-of-the-funnel keywords also helps make the most of your ad spend because your business is somewhere competitors are not.

2. Concentrate on your competitor’s terms: No business has control in the online space, including your competitors. This is why you should pursue the same users your competitors are targeting.
3. Utilize long-tail keywords: Long-tail keywords work great in paid advertising. Searchers utilize long-tail keywords when they’re closer to completing a purchase. Long-tail keywords help you increase your chances of converting more leads and avoid competition.

4. Use credibility to convert visitors: While this strategy works for your ads, it’s more effective on your landing pages. Show visitors to your landing page how credible you are by showcasing your badges for awards, past and present partnerships with top brands, client testimonials, success stories, and endorsements.
5. Focus on low-competition keywords with content: You can entice the right customers to your business by offering them valuable content they can download. Like the top-of-the-funnel hacks and long-tail keywords, this approach delivers in the long run.

6. Discover an easy point of entry: This is yet another landing page hack. Your point of entry is where you want your user to finish their research and take action – your landing page. You can offer discounts on your services to ensure users find it easy to do.

7. Use Google Audiences: Google Audiences has the potential to be a game-changer when used correctly. Using it, you can monitor groups related to your target audience and draw conclusions to help your PPC campaign.

8. Move up in the funnel: When conducting your keyword research, put your focus on unused opportunities. Understanding how people search for your products or services is the first step in getting the most effective keywords.
9. Prioritize optimizing for revenue: You’re not utilizing PPC ads to solicit more clicks on your landing page. The campaigns offer you valuable data and metrics that counts for your ROI. The best way to maximize this data is to keep track of your campaign reports and find ways to improve.

PPC is highly competitive. Enjoying maximum results means you must ensure proper planning and execution. But it must be done properly! If you don’t have enough bandwidth or experience, our team at Blue Orchid Marketing is ready to assist you. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com today to schedule a consultation to discuss our digital marketing services.